Nike Women's Swift Digital LX Watch #R0090-224

About Nike
Nike watches are built to endure extreme outdoor conditions without missing a beat and they adhere to the company's founding mission statement: to bring inspiration and innovation to every athlete in the world. And as Nike co-founder Bill Bowerman would add--if you have a body, you're an athlete. Ever since the fateful day in 1971 when University of Oregon track coach Bowerman poured rubber into his wife's waffle iron, technological innovation has been the spark that lights Nike's fire. The Waffle outsole transformed the running world and soon after Nike Air evolved Nike's revolutionary impact on sports. Beyond shoes--from watches and eyewear to carry gear and even socks--Nike is committed to giving athletes of every make, model and body style, who compete and recreate in ways never before imagined, the very best performance product. Here are just a few important dates in Nike's journey:

• American record-holder Steve Prefontaine becomes the first major track athlete to wear Nike brand shoes in 1973.
• At the 1976 Olympic Trials, Nike shoes are seen in abundance for the first time--worn by young, rising stars in both middle- and long-distance events.
• The first athlete to win an Olympic medal wearing Nike shoes is British runner, Steve Ovett in the 1980 Moscow Games
• The Just Do It advertising campaign began in 1988, and is now ensconced in the Americana exhibit at the Smithsonian National Museum.