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About LifelineUSA
Bobby "Sugar" Hinds founded LifelineUSA in 1973 on one simple product, his famous beaded jump rope. Known as the "Jump Rope King," Bobby traveled across the United States promoting the benefits of his perfectly balanced, smooth-action-high-speed rope. He set records and created spectacles, and when he wasn't on Johnny Carson's Tonight Show he was jumping alligators in Louisiana.
The ambitious founder took his jump rope from a backyard factory to being the hottest fitness product in Sears and JCPenney in 1976. His jump rope even made it onto the back of 12 million boxes of Wheaties ... twice! Lightning continued to strike as Hinds took his newest invention, the Lifeline Portable Gym, into full production in 1977 and set the stage for Lifeline's growth to date. With over 70 unique products, many carrying patents, Lifeline had record years in 2007 and again in 2008.
What's in the Box?
Power Wheel and instructional DVD

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